Arvind Diddi

Fall 2026 Schedule:

• JLM 309 800 Advanced News Writing M/W/F 10:20 - 11:15pa Hewitt 37
• COM 211 83F Strategic Communication in Bus M/W/F 11:30-12:25pm Hewitt 128
• COM 595 ON1 Media, framing, pub policy  ONLINE
• JLM 101 ON1 History of American Journalism ONLINE

Research 

Mass media coverage of public policy conflicts with an emphasis on framing and agenda-setting. Various aspects of media sociology, political communication and the Internet. 

Publications 

Diddi, Arvind, Frederick Fico & Geri Alumit Zeldes. (2014). Partisan Balance and Bias in TV Network Coverage of the 2000, 2004, and 2008 Presidential Elections, Journal of Broadcasting and Electronic Media, 58, 161-178.

Zeldes, Geri Alumit, Frederick Fico & Arvind Diddi (2012): Differences in the Way Broadcast, Cable and Public TV Reporters Used Women and Non-White Sources to Cover the 2008 Presidential Race, Mass Communication and Society, 15, 831-851 

Zeldes, Geri Alumit, Frederick Fico, Serena Carpenter, and Arvind Diddi. (2008). Partisan Balance and Bias in the Network Coverage of the 2000 and 2004 Presidential  Elections, Journal of Broadcasting & Electronic Media, 52 (4), 563-580.

Fico, Frederick, Geri Alumit Zeldes, Serena Carpenter, and Arvind Diddi. (2008). Broadcast and Cable Network News Coverage of the 2004 Presidential Election:  An Assessment of Partisan and Structural Imbalance, Mass Communication & Society, 11 (3), 319-339.

Zeldes, Geri A., Frederick Fico, and Arvind Diddi. (2007). Race and Gender:  An Analysis of the Sources and Reporters in Local Television Coverage of the 2002 Michigan Gubernatorial Campaign, Mass Communication & Society, 10, 345-363

Diddi, Arvind, and  Robert LaRose. (2006). Getting Hooked on News: Uses and Gratifications and the Formation of News Habits Among College Students in an Internet Environment, Journal of Broadcasting & Electronic Media, 50, 193-210.

Lacy, Stephen, Arvind Diddi, and Esther Thorson. (2006). Do Medium and Small Circulation Dailies Produce Abnormal Profits? Newspaper Research Journal, 27 (3).

Fico, Frederick, Geri Alumit-Zeldes, and Arvind Diddi. (2004). Partisan and Structural Balance of Local Television Election Coverage of Incumbent and Open Gubernatorial Elections, Journalism & Mass Communication Quarterly, 81, 897-910. 

Education 

• Ph.D. Mass Media, Michigan State University, 2006
• M.A. in Journalism, Michigan State University, 2003
• Master's in Communication and Journalism, Osmania University, India, 1995
• B.Sc. in Life Sciences, Osmania University, India, 1992