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Broadcasting and Mass Communication

Related Career Fields

Select a career field below to see some of the various areas it encompasses, types of employers, and some sample occupations.

Television

Career Areas

  • Programming
  • Producing
  • Promotion
  • News Reporting
  • News Producing
  • News Videography
  • Sportscasting
  • Weather Forecasting
  • Anchoring
  • Editing
  • Directing
  • Casting
  • Research
  • Management
  • Sales
  • Public Relations

Employers

  • Major networks
  • Local commercial television stations
  • Public television stations
  • Cable television
  • Private production companies
  • Government
  • Business corporations

Sample Occupations

Radio

Career Areas

  • News
  • Programming
  • Production
  • Promotion
  • Management
  • Announcing
  • Research
  • Sales

Employers

  • National networks
  • National public radio
  • Digital stations
  • State or regional networks
  • Major, medium, and small market stations
  • Local commercial stations and groups

Sample Occupations

Internet

Career Areas

  • Webcasting
  • Podcasting
  • Web Design/Development
  • Website Maintenance
  • Management
  • Administration
  • Sales and Marketing

Employers

  • Internet based companies (e.g. Yahoo, Google, etc.)
  • Companies specializing in webcasting services and technology
  • Businesses in a variety of industries
  • Colleges and universities
  • Nonprofit organizations

Sample Occupations

Video Production

Career Areas

  • Directing
  • Management
  • Production
  • Writing
  • Post-Production/Editing
  • Videography

Employers

  • Freelance or private video production companies or videographers
  • Large corporations
  • Universities and colleges
  • Post-production companies
  • Professional associations
  • Non-profit organizations

Sample Occupations

Education

Career Areas

  • Broadcast Management
  • Production
  • Journalism
  • Script Writing
  • Mass Communications
  • Media Arts
  • Digital Communications

Employers

  • Colleges and universities
  • Technical schools
  • Public and private high schools

Sample Occupations

Join Organizations

Being active in both student and professional organizations can help boost your career. You'll have the opportunity to network with and learn from peers, mentors, and professionals. Working within these groups helps build leadership, teamwork, and communication skills. You'll gain hands-on experience, showing employers your proactive attitude and commitment to growth, making you a stronger job candidate.

Student Organizations

Check out the organizations listed below, search Laker Life, or talk with a Career Coach to find others.

Join a Professional Organization

Search professional associations by name, industry, or occupation. Get involved to network, learn, and broaden your experience.

Learn about Careers

View videos of professionals describing their roles and what a day on the job is like. Browse a wide variety of career paths and industries. 

General Guidelines and Strategies

  • Internships are crucial for breaking into the field of electronic media and broadcasting. Complete several internships if possible.
  • Develop excellent computer and technical skills, especially internet proficiency and knowledge.
  • Seek opportunities for experience in any performance situation such as drama, debate, public speaking, music, or athletics in order to demonstrate talent as well as ability to handle pressure.
  • Display appropriate talents for public performance and appearance such as sense of humor, verbal and written communication skills, imagination, showmanship, and an outgoing personality.
  • Consider shadowing or informational interviews as a means through which to gain information, develop contacts, build mentoring relationships, and gain entry into a competitive field.
  • Geographic flexibility and a willingness to relocate can be helpful in finding job opportunities.
  • Study all aspects of the industry and stay up-to-date through continuing education or training.

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Phone: 315-312-2255 
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