Social Media | SUNY Oswego

Social media is where our Oswego story comes to life. It’s how we connect with the people who matter most — future Lakers exploring their next step, students living the Oswego experience right now, alumni cheering us on from near and far, faculty and staff sharing their expertise, and families and community members who are part of our extended Laker family.

For us, social media isn’t just posting updates. It’s about sharing real stories, celebrating achievements and showing what it means to be part of SUNY Oswego. The photos, videos and messages we put out there help people see our campus culture, understand our values and feel connected to something bigger.

This page is here to help departments and offices across campus be part of that effort. Whether you’re managing your office or department account or just looking for ways to share content, you’ll find tools, tips and guidelines to make the most of our platforms.

Social media is one of the most powerful ways to share SUNY Oswego’s story — showcasing how our students, faculty, staff and alumni create real impact across campus, Central New York and beyond. When used with intention, these platforms help us reach the right people, spark meaningful engagement and move audiences to action. Building a strong presence takes time and consistency, and often the smartest approach is to amplify what’s already working across our official channels.

The guidance below outlines best practices to help SUNY Oswego employees plan, create and manage social content on behalf of the university. These expectations apply whenever you represent yourself as a SUNY Oswego employee or manage an account affiliated with a unit, department, program or initiative.

Questions or suggestions? Email the Office of Communications and Marketing at [email protected].

Want to make your posts stronger and more engaging? Explore the guides below.

Social Media User's Guide Top Tips for Posting Social Media Communities

Monitoring & Responding Content Strategy Professional Conduct