Social Media Tips
Follow these best practices to build a strong, engaging and consistent social media presence that reflects SUNY Oswego’s values and voice.
Start with a Plan
Before launching a new account or campaign, define your purpose and your audience.
Ask yourself: What story are we trying to tell? Who are we trying to reach — and why?
Not every message belongs on every platform, so consider where your content fits best.
If you’d like help shaping your goals or strategy, reach out to the Office of Communications and Marketing at [email protected] for guidance.
Know the Platform
Each social media channel has its own personality, culture, and communication style.
Take time to observe how users interact before you post. Learn what types of visuals, captions and tone work best on that platform. Authenticity is key — audiences can tell when content doesn’t fit naturally in their feed.
Remember that everything you share represents SUNY Oswego and our broader community.
Engage Consistently
Social media is a conversation, not a one-time post. Respond to comments and questions, join in relevant discussions and keep your content timely.
Consistency builds trust and engagement — so plan for regular updates and monitor your channels often.
Be Clear and Authentic
Always identify yourself accurately when representing the university. Transparency builds credibility.
Ensure your posts are professional, accurate and appropriate for your intended audience.
If you make an error, correct it promptly and openly. Avoid sharing unverified information or over posting.
Keep personal and professional accounts separate, and remember that university time and resources should only be used for official SUNY Oswego purposes.
Respect and Professionalism
Treat every interaction as an extension of SUNY Oswego’s reputation.
Be courteous, open-minded, and respectful— even in disagreement. Avoid hostile exchanges or inflammatory responses.
Social media should encourage thoughtful, inclusive dialogue. If you manage an official account, outline clear community guidelines for participants.
- When you encounter negative or inappropriate comments:
- Avoid reacting impulsively.
- Address misinformation calmly when appropriate.
- Remove content only when it violates established policies (ex: harassment, discrimination or defamation). Thoughtful engagement often does more to strengthen trust than simply hiding criticism.
Social media has the power to amplify the SUNY Oswego story — sharing moments of discovery, creativity and connection that inspire others. Use that power responsibly, authentically and with pride.