Looking to share an event, highlight a story, or get involved with SUNY Oswego’s social media channels? Whether you want us to promote your initiative, take over Instagram for a day, film a “Day in the Life,” or share your flyer — this is the place to start.
Below you’ll find the different ways you can partner with our Social Media Team.
Request a Post or Social Media Campaign
Have an upcoming event, program, announcement or achievement you’d like us to amplify?
Email us a brief description of what you’re hoping to accomplish through SUNY Oswego’s social media platforms. Tell us the goal, key details, your target audience and any available photos or links.
Contact Marketing & Communications: [email protected]
Film a Day in the Life (DITL) Vlog
We’re spotlighting what it really feels like to be a Laker — authentically, creatively and from your perspective.
Our Social Media Team will help guide you in capturing your day: classes, clubs, friends, dining, studying, work shifts, hobbies and everything in between. These vlogs appear on TikTok, Instagram Reels and sometimes YouTube Shorts.
Watch a Day in the Life Video example >
Apply to Be Featured in a DITL > (link coming soon)
Share an Event for Possible Promotion
SUNY Oswego does not share individual flyers or posters directly on our social media channels. To be considered for promotion, all events must be submitted to the University Events Calendar, which serves as the official source of campus and community event information.
Submit Your Event >
Events listed on the calendar are reviewed during our weekly content planning process, and a selection of upcoming events is featured in our Instagram Story roundup each Monday. Submitting your event ensures it is accessible, accurate and visible to students, faculty, staff and the external community.
Weekly Instagram Story Highlights
Every Monday, we feature a selection of upcoming events from the University Events Calendar in our weekly Instagram Story roundup.
Only events listed on the calendar will be considered for inclusion.
How Social Media Promotion Is Determined
Our team selects additional event content based on:
- Whether the event is open to the campus community or the wider local community
- Alignment with the university’s content goals and brand storytelling priorities
- The strength of available photo/video assets
- Timing, relevance and what’s already scheduled in our content calendar
If you believe your event warrants further promotion beyond the weekly roundup:
Email us at: [email protected]
While we can’t guarantee individual promotional posts, we will gladly review your request in the context of our broader content strategy.