Consider what may be of interest to your community. Think from the user's perspective: "If I'm following this account, would I find this item of interest?"
If the college, a student or one of our alumni earns a prestigious honor, that type of good news item should have wide appeal, particularly for general accounts or ones related to any individual's honor. It’s a good idea to keep track of items you post and how users react. If there are stories, photos or questions you post that garner a lot of positive reactions, you know you have a good topic or tactic.
For instance, our official Facebook page receives a lot of likes for posts such as:
- various rites of passage, including moving onto campus and graduation
- scenic images of our iconic lake
- athletic events
- topical videos
Due to an increasingly visually driven audience, photos or videos relating to your area of the college tend to draw greater levels of engagement among readers.