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Center for Business Excellence and Transformation

Welcome to The Center for Business Excellence and Transformation (CBET) at SUNY Oswego 

Our Mission
The Center for Business Excellence and Transformation (CBET) connects students, faculty, and partners across disciplines to co-create innovative solutions that strengthen local economies and prepare students for meaningful careers. Through consulting, experiential learning, and collaboration with industry and community leaders, CBET empowers students to make a measurable impact in Central New York and beyond.

Our Vision
CBET will serve as a regional engine for talent development, innovation, and inclusive growth. By embedding students at the heart of real-world projects and regional transformation efforts, CBET will foster a new generation of leaders who are equipped to solve complex problems and drive sustainable impact across sectors.

Maureen Melville brings a unique blend of academic leadership, industry expertise, and community engagement to her role as Director of the Center for Business Excellence and Transformation (CBET). Since joining SUNY Oswego in 2018, she has served as a visiting assistant professor, faculty career mentor, and Dean’s Leadership Fellow—contributing to fundraising, student mentorship, and program development.

Melville played a key role in launching the Sales Triathlon competition and developing the Sales Minor, now the College of Business and Entrepreneurship's largest minor.  Her decade-plus career in advertising, digital marketing, and sales leadership includes roles at The Post Standard/Advance Media NY and Veritiv, where she consistently delivered results in revenue growth and client success.

In addition to her corporate background, she has led digital strategy and fundraising efforts for the nonprofit Families FIRST, securing over $250,000 to support families of children with autism.

Melville holds an MBA from SUNY Oswego and a BS in Business Administration from RIT, with a double major in marketing and international business. A recipient of SUNY Oswego’s Outstanding Professorship Award, she is a passionate advocate for real-world learning and student success.

“CBET will provide mentorship, career development, and hands-on learning experiences that prepare students to lead, innovate, and give back. When our students succeed, the entire community benefits.”

Sales Center & Sales Triathlon Student & Community Engagement The Entrepreneurial Mindset: A Business and STEM Collaboration Conference National Science Foundation Grant

Tedx 2025

CoBE Student Presents TEDx

The inaugural TEDxSUNY Oswego, held on April 11, 2025, brought together a diverse and passionate team of students, faculty, staff, and alumni to share ideas that inspire and connect. Led by international student and MBA graduate Eason Lee, the sold-out event marked the realization of a long-held dream and launched Oswego onto the global TEDx stage, with all talks now featured on the TEDx YouTube channel. The event’s theme, “Ideas Move People,” reflected the spirit of innovation and collaboration that fueled the effort—spanning seven countries and multiple departments. With more than 1,000 livestream views and growing global reach, TEDxSUNY Oswego is set to become a lasting tradition, continuing under the leadership of another driven international student, Meet Patel.

Sales Triathlon

Information on upcoming Sales Triathlon and highlights from our most recent competition

Maureen Melville Named Director of CBET

Rich N' Pour Cafe

CoBE Events and News

James A. Dowd -- who currently serves Pathfinder Bank as president and chief executive officer of the company and bank -- will keynote SUNY Oswego's December 2025 Commencement ceremony on Saturday, Dec. 13.

Pathfinder Bank President/CEO, 1989 alum James A. Dowd to keynote December Commencement

A panel presentation at last year's Real Estate Conference

Real Estate Club to host large student-run CNY conference on Nov. 13

DMI x AMA Certified | SUNY Oswego’s New Digital Marketing Minor Explained

New digital marketing minor blends classroom learning with real-world impact at SUNY Oswego