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Our Brand

Our brand is the foundation for all our communications at Oswego. It grounds our identity, purpose and relevance to the world. 

There’s never been a more exciting time to tell the Oswego story. As communicators, we have an incredible opportunity to shape the next chapter for a new generation of Lakers. We have the ability to speak directly to those who will solve the problems of tomorrow. Those who will unite communities. And those who will work together to build a better world.


Explore Brand Elements

SUNY Oswego branded letterhead, envelope, business card, and name badge

Visual Identity

The visual identity of SUNY Oswego encapsulates the essence of our university. 

Logos and Usage

Learn to use SUNY Oswego’s logo consistently to enhance our brand identity.

Templates and Print Portal

Designed to facilitate communication within the campus community.