Our brand is the foundation for all our communications at Oswego. It grounds our identity, purpose and relevance to the world.
There’s never been a more exciting time to tell the Oswego story. As communicators, we have a remarkable opportunity to shape the next chapter for a new generation of Lakers. We have the power to speak directly to those who will solve the challenges of tomorrow, unite communities, and collaborate to create a brighter future.
Intended use
All units funded by Oswego, including student organizations and external agencies creating materials for any Oswego entity, must ensure their communications clearly reflect affiliation with Oswego. This identification should take precedence over individual departments, colleges, or units.
Name
Refer to us as the State University of New York at Oswego, SUNY Oswego, or Oswego State. Any of these three names is appropriate for first references. For subsequent references, you may abbreviate to simply Oswego.
