We are one branded university with many different departments, offices and organizations under one visual identity. We each strengthen the university’s awareness, recognition and professional appearance when we know and follow these branding standards.
The central element of this guide is the consistent use of the SUNY Oswego logos to communicate a positive, unified visual message. When utilized consistently, these marks enrich our brand. Our logos include our primary cupola logo and a newly-introduced secondary Spirit O logo.
Primary Logo: Historic Cupola
The primary logo is the main identifier for SUNY Oswego and should be used on the majority of university communications. The symbol used in the primary logo is a clean representation of the easily identified cupola landmark atop historic Sheldon Hall. This symbol effectively promotes SUNY Oswego’s position of outstanding quality and tradition.
There are two approved versions of the primary logo. By including both horizontal and vertical versions of the logo, we have more flexibility for incorporating our name in communications. The first version (horizontal logo), with the words “Oswego” and “State University of New York” centered to the right of the logo is the preferred version. The logotype consists of specific typefaces (ITCSymbol Bold and Saturday Sans) and specific placement. Because the relationship among the letterforms must remain consistent, you should not create your own logotype.
The cupola icon should not be used as a stand-alone element. The icon should always appear with the university wordmark. There are specific situations in which the cupola may be used on its own; however you must obtain prior approval from the Office of Communications and Marketing.
Primary Logo: Size
To ensure legibility, the height of the cupola symbol should generally not be less than 5/8 (0.625) inches. The height of the wordmark should not be less than 3/8 (0.375) inches. Allow comfortable visual space for the symbols by not placing other text or graphic images too close. Variations to the above may be allowed under special circumstances if prior approval is received from the Office of Communications and Marketing.
Primary Logo: Placement and Clear Space
SUNY Oswego identification should be integral to the overall design of all college publications. The logo should appear on the front cover, home page, or the equivalent location of all print, video and electronic materials. Unless prior approval is granted, the SUNY Oswego logo should not be obstructed by any other element or compete with other elements for prominence. Do not place words or other graphics too close to logo. Keep area around entire logo clear by 1/2 width of cupola. This clear space is the protected area around the logo that maximizes its impact.
The entire logo (symbol and wordmark) should appear in black, Oswego Green or its CMYK equivalent In some instances, the logo may also appear in Sunset Yellow (Pantone 1235 or 129 or the CMYK equivalent).
Secondary Logo: Spirit O
The SUNY Oswego Spirit O is bold, optimistic and simple. It allows us to adapt and evolve our brand identity providing us with a fresh canvas to communicate our vision, values and offerings in a contemporary and relevant manner. It is designed to reflect the university’s progressive spirit while maintaining a sense of tradition and academic excellence. The “O” symbol embodies the spirit of the university with a bold and modern collegiate aesthetic while maintaining the university’s traditional color palette. The secondary logo is for use by student-centered units, athletics and other approved campus entities. The Spirit O does not replace the primary logo and should not be used on formal official materials.
Contact the Office of Communications and Marketing with questions regarding use.