The visual identity of SUNY Oswego encapsulates the essence of our university. It serves as a seal of excellence and a source of immense pride that unites us all. By adhering to a set of straightforward principles, we can guarantee that our identity retains its unique and unmistakable character.
Primary Color Palette
Color is an essential element of our visual identity system. Our colors create a consistent and recognizable look across various communication channels and helps in building brand recognition for our university and enhances the way we communicate the SUNY Oswego story.
Oswego Green
It is our hallmark color and how we are known — whether it's worn an apparel, posted on social media or displayed on billboards. To maintain consistency specific color codes are applied depending on the application (print, digital, fabric, etc.)
CMYK 92 / 18 / 94 / 61
RGB 35 / 89 / 55
HEX #235937
Printing on Uncoated Paper
PANTONE 357 U
Printing on Coated Paper
PANTONE 357 C
Sunset Gold
This accent color helps to create a visually appealing and harmonious brand identity.
CMYK 0 / 36 / 84 / 0
RGB 255 / 204 / 51
HEX #FFCC33
Printing on Uncoated Paper
PANTONE 129 U
Printing on Coated Paper
PANTONE 1235 C
All web color combinations should ensure appropriate color contrast for Web Content Accessibility Guidelines (WCAG 2.0) requirements.
Fonts
Fonts play a crucial role in establishing and maintaining our university brand identity. They contribute to visual consistency, tone establishment, legibility and brand extension, all of which collectively help shape the perception and reputation of the university.
Bebas Neue Pro
Bebas Neue Pro is a sans-serif font that works well for large, expressive headlines, as well as subheads and callouts. The typeface has a modern appeal and is visually appealing in all caps however mixed case may also be used. With its many weights and widths it is versatile for use amongst various print and digital media. (See Adobe Fonts for entire font family).
Adobe Garamond Pro
Adobe Garamond Pro is ideal when a more classic serif font is needed. Recommended for headings and for more formal documents.
Roboto Condensed
Roboto Condensed should be used as the body copy for print and digital media (other than email body copy). When speaking to current and prospective students, young alumni, faculty and staff, parents, and prospective faculty, this set of fonts contains all the variability we need. However, there are audiences that require a more formal typographic feel.
Roboto
Roboto offers a subtle change in width that adds flexibility to layouts.