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Visual Identity

The visual identity of SUNY Oswego encapsulates the essence of our university. It serves as a seal of excellence and a source of immense pride that unites us all. By adhering to a set of straightforward principles, we can guarantee that our identity retains its unique and unmistakable character.

Primary Color Palette

Color is an essential element of our visual identity system. Our colors create a consistent and recognizable look across various communication channels and helps in building brand recognition for our university and enhances the way we communicate the SUNY Oswego story.

Oswego Green

It is our hallmark color and how we are known — whether it's worn an apparel, posted on social media or displayed on billboards. To maintain consistency specific color codes are applied depending on the application (print, digital, fabric, etc.)

CMYK 92 / 18 / 94 / 61 
RGB 35 / 89 / 55 
HEX #235937 
Printing on Uncoated Paper 
PANTONE 357 U   
Printing on Coated Paper 
PANTONE 357 C

Sunset Gold

This accent color helps to create a visually appealing and harmonious brand identity.

CMYK 0 / 36 / 84 / 0 
RGB 255 / 204 / 51 
HEX #FFCC33 
Printing on Uncoated Paper 
PANTONE 129 U 
Printing on Coated Paper 
PANTONE 1235 C

All web color combinations should ensure appropriate color contrast for Web Content Accessibility Guidelines (WCAG 2.0) requirements.

Fonts

Fonts play a crucial role in establishing and maintaining our university brand identity. They contribute to visual consistency, tone establishment, legibility and brand extension, all of which collectively help shape the perception and reputation of the university. 

Bebas Neue Pro

Bebas Neue Pro is a sans-serif font that works well for large, expressive headlines, as well as subheads and callouts. The typeface has a modern appeal and is visually appealing in all caps however mixed case may also be used. With its many weights and widths it is versatile for use amongst various print and digital media. (See Adobe Fonts for entire font family).

Adobe Garamond Pro

Adobe Garamond Pro is ideal when a more classic serif font is needed. Recommended for headings and for more formal documents.

Roboto Condensed

Roboto Condensed should be used as the body copy for print and digital media (other than email body copy). When speaking to current and prospective students, young alumni, faculty and staff, parents, and prospective faculty, this set of fonts contains all the variability we need. However, there are audiences that require a more formal typographic feel.

Roboto

Roboto offers a subtle change in width that adds flexibility to layouts.

Explore Brand Elements

Logos and Usage

Learn to use SUNY Oswego’s logo consistently to enhance our brand identity.

Templates and Print Portal

Designed to facilitate communication within the campus community.