Text emails are personal messages sent from an email client like Google Mail, Apple Mail, or Microsoft Outlook. These are typically text-based messages and might include attachments. Note that all attachments need to be accessible before being sent. Please refer to the appropriate content type document for more details.
The Five Principles
- Identify Content Types: Styles (headings), Bullets (lists), Hyperlinks. Content types are displayed and labeled consistently.
- Provide Text Equivalents: Alt Text
- Use Color Carefully: Contrast, Sensory Characteristics
- Provide Descriptive Hyperlinks: Link purpose and location
- Use Clear Language: Overview, Concise and specific, avoid jargon
Additional Considerations
- Include a signature and contact information: Add your name, title, and contact details.
- Typography: Minimum font size 12pt or 16px; do not use all caps; left align text when possible; use space between paragraphs
- Attachments: Include important content in the body of the email; attachments need to be made accessible before sending, please refer to the appropriate content type below for more details