Content creators posting on social media platforms like Instagram, TikTok, LinkedIn, etc. need to be aware of the accessibility features and limitations of each platform. In some cases, the platform does not conform to accessibility standards which will make it difficult to meet certain criteria.
The Five Principles
- Identify Content Types: NA
- Provide Text Equivalents: Alt text, Captions, Transcripts, Audio Description, Short description. Avoid images of text.
- Use Color Carefully: Contrast, Sensory Characteristics
- Provide Descriptive Hyperlinks: Link purpose and location, short URLs at end of post
- Use Clear Language: Hashtags should use camel case. Limit emoji use. Do not use emoticons.
Additional Considerations
- Identify the Language: Set this for the document and any sections that are different from the primary language of the document
- Provide error identification, prevention and handling: Use profile and built-in communication tools.