Multimedia refers to content that is time-based like audio and/or video. This includes movies, podcasts, animations, reels, etc.
Note: Use this site for accessibility guidance. For approved templates, brand standards, and publishing workflows, use the Marketing Communications Toolkit.
The Five Principles
- Identify Content Types: Styles (headings), Bullets (lists), Hyperlinks. Content types are displayed and labeled consistently.
- Provide Text Equivalents: Provide captions, transcripts, and audio description.
- Use Color Carefully: Contrast, Sensory Characteristics
- Provide Descriptive Hyperlinks: Link purpose and location
- Use Clear Language: Overview, Concise and specific, avoid jargon
Additional Considerations
- Attend to Time: avoid flashing (no more than 3 flashes per second)
- Provide Consistent Structure: confirm the order assistive technology will read the content on each slide
- Identify the Language: Set the language for the document and captions
- Provide error identification, prevention and handling: Provide information about who/where the media is coming from if there are follow up questions
- Verify Accessibility: Use provided accessibility checker.