Mohammad Tajvarpour

Classes taught

Fall 2024:
MKT 375 - Marketing Research
MBA 514 - Marketing Management

Winter 2025:
MBA 634 - Chat GPT for Business

Mohammad Tajvarpour is an Assistant Professor at the State University of New York at Oswego. His teaching experience spans MBA and undergraduate programs across the United States and Canada. Notably, he has pioneered a course on ChatGPT for Business, aimed at integrating AI with industry practices.

Research

Mohammad's research focuses on the intersections of technology, innovation, and marketing. His work contributes to understanding how digital platforms and AI influence business strategies and consumer interactions.

Specialty areas:

• Crowdsourcing
• Crowdfunding
• AI and business integration

Publications

• Tajvarpour, M. H., & Pujari, D. (2023). Crowdsourcing and crowdfunding: Emerging approaches for new product concept generation and market testing. In L. Bstieler & C. H. Noble (Eds.). The PDMA handbook of innovation and new product development (pp. 367–384). Hoboken, NJ: John Wiley & Sons.
• Tajvarpour, M. H., & Pujari, D. (2022). Bigger from a distance: The moderating role of spatial distance on the importance of traditional and rhetorical quality signals for transactions in crowdfunding. Decision Support Systems, 156, 113742. https://doi.org/10.1016/j.dss.2022.113742
• Tajvarpour, M. H., & Pujari, D. (2022). The influence of narrative description on the success of crowdfunding campaigns: The moderating role of quality signals. Journal of Business Research, 149(May), 123–138. https://doi.org/10.1016/j.jbusres.2022.05.012
• Tajvarpour, M. H. (2022). The Effects of Different Dimensions of CSR Orientation on Success and Willingness to Pay for New Products: Evidence from Kickstarter!. In Dealing with Socially Responsible Consumers: Studies in Marketing (pp. 279-296). Singapore: Springer Nature Singapore. https://doi.org/10.1007/978-981-19-4457-4_16

Conferences

• Tajvarpour, MH (2023), “ChatGPT and AI Tools: Advancing Teaching and Research”, 18th Business Research Consortium (BRC), April 2023
• Tajvarpour, MH and Shekari, S (2022), “The Duality between Green Product Production and Consumption: The Tale of Common Antecedents”, 17th Business Research Consortium (BRC), April 2022
• Tajvarpour, MH and Pujari, A (2021), “Rhetoric-Based Signals of Quality and Narrative Meaning in Crowdfunding Campaigns for New Ideas: Evidence from Kickstarter”, American Marketing Association (AMA), August 2021
• Tajvarpour, MH (2021), “The Curvilinear Effect of Cultural Distance on Trade of New Products/Ideas”, Global Research Conference in Marketing and Entrepreneurship (GRCME), July 2021
• Tajvarpour, MH and Pujari, A (2019), “The Interaction of Quality Signals and Project Narrative in Affecting Crowdfunding Performance of Innovative Projects”, Journal of Product Innovation Management Research Forum (JPIM-RF), Orlando, FL, USA, November 2019
• Tajvarpour, MH and Pujari, A (2019), “Does Geographic Distance Strengthen the Effects of Positive Psychological Capital Language and Quality Signals? Evidence from Crowdfunding Campaigns”, 52nd Academy of Marketing Conference, London, UK, July 2019
• Tajvarpour, MH and Pujari, A (2018), “A Closer Look at Success Factors of Crowdfunding Campaigns, the Role of New/Returning Backers and Geographical Location”, Journal of Product Innovation Management Research Forum (JPIM-RF), Chicago, IL, USA, November 2018
• Tajvarpour, MH and Pujari, A (2018), “Role of Brand Category on Perceived Technological Innovativeness and Design in Wearable Technology Products”, R&D Management Conference, Milan, Italy, July 2018
• Tajvarpour, MH and Pujari, A (2017), “When in Canada do as Canadians do! Investigating normative and informational influences on purchasing bio-based products”, American Marketing Association (AMA), San Francisco, CA, USA, August 2017
• Tajvarpour, MH and Pujari, A (2017), “Entrepreneurial Marketing for Small Business Ventures: Is Crowdfunding a Method of Financing Capital or Creating Customer Base?”, American Marketing Association (AMA), San Francisco, CA, USA, August 2017
• Tajvarpour, MH and Pujari, A (2016), “Crowdfunding as a Prediction Market for New Products”, Product Development and Management Association Research Forum (PDMA-RF), Atlanta, GA, USA, October 2016
• Tajvarpour, MH and Pujari, A (2016), “Openness of Innovation Alliances and Abnormal Return from Pre-announcements and Announcements of New Products”, Marketing Research Symposium, Waterloo, ON, Canada, April 2016

Awards and honors

• Curriculum Innovation Grant (ChatGPT for Business)
• Penfield Library College Impact Collections Grant (two times)
• TIP Grant - Consumer Neuroscience Lab (with Irene Scruton, David McLain, Daniel Truong)
• Individual Development Award from UUP
• Early Start Program Grant (ESP).
• Institute for Global Engagement (IGE) Internationalization Award
• Faculty Scholarly Creativity Activity Grant
• Academic Leadership Award, DeGroote School of Business, McMaster University, Canada
• International Excellence Award, DeGroote School of Business, McMaster University, Canada
• Ontario Graduate Scholarship, Ontario, Canada

News and Media

• SUNY Oswego MBA students apply skills from ChatGPT course to professional careers. WRVO Public Media, NPR Member Station. https://www.wrvo.org/2023-08-31/suny-oswego-mba-students-apply-skills-from-chatgpt-course-to-professional-careers
• SUNY Oswego offering first ChatGPT business course. WRVO Public Media, NPR Member Station. https://www.wrvo.org/business/2023-06-12/suny-oswego-offering-first-chatgpt-business-course
• Tea for Teaching Podcast (2023), AI in the Curriculum. https://teaforteaching.com/319-ai-in-the-curriculum/

Education

• PhD, Business Administration, McMaster University, Canada
• MBA, Sharif University of Technology
• BSc, Electrical Engineering, Shiraz University of Technology