Barry Friedman

Classes taught

Fall 2024:
HRM 385 - Organizational Behavior
HRM 463 - Compensation Management
MBA 517 - Org Mngmnt: Global Perspective

Winter 2025:
HRM 385 - Organizational Behavior

Dr. Friedman received his Ph.D. degree from the Ohio State University. He teaches courses in Human Resource Management and Organizational Behavior. He has 25 years of industry experience with ExxonMobil, Xerox, and Harris Interactive where he served in various positions, including Director of Training and Development, Internal Consultant and Human Resource Manager.

Dr. Friedman currently teaches and conducts research in the USA and Germany, and has taught in Singapore, Turkey, China, and Japan. He is the founder and chair of the Human Resource Center for Excellence.

Research 

Dr. Friedman has published over 100 peer reviewed journal articles and conference presentations about organizational behavior, motivation, employee satisfaction in Industrial Relations, Journal of Applied Psychology, Personnel Psychology, and various international journals. He also presented at the Academy of Management and the Eastern Academy of Management. He currently serves on the Business Research Consortium editorial board, a professional organization that fosters research opportunities and networks for pioneering research in business.

Publications

Berberyan, Z., Jastram, S.M. & Friedman, B.A. Drivers and obstacles of ethical fashion consumption. Book chapter in Eco Friendly and Fair-Fast Fashion and Consumer Behaviour. Heuer, M., Editor. Greenleaf Publishing, Austin, Texas.

Banerjee, T., Bobroski, P., Friedman, B.A. (2017). Effective Governance, Female educational attainment, Leadership and Healthcare Outcomes. Theoretical Economics Letters, 7, 1223-1232.

Friedman, B.A. & Bonzo, S. (2017). Instructor Satisfaction and Motivation in Online Teaching Environments: A Job Design Framework. Journal of Education, 8(1), 41-56.

Rizvi, S. T., Friedman, B., Azam, R. I. (2017). Overall Injustice, Workplace Deviance and Turnover Intention among Educators and Supporters. Journal of Business. 7(1), 45-72.

Friedman, B.A. & Schnoor, L. (2016). Latent Employee Turnover and Prevention: When Job Creation Catches Up with Economic Recovery. Journal of Business, 6(1), 1-29.

Edwards, A.; Friedman, B.A. & Kahn, R. (2016) Relating Self‑ Discipline in Social Networking to Academic Performance among College Students. Journal of Strategic and International Studies, 11(1), 41-50.

Aziz, N.; Friedman, B. A. & Ilhan, H. (2015). The impact of nonprofit organizations on the intent to visit Turkey: an empirical test using the Theory of Planned Behavior. Place Branding and Public Diplomacy, 1-15.

Friedman, B.A. (2014). Competency based team formation: an experiential exercise. International Journal of Humanities and Social Sciences. 4(9), 35-42.

Friedman, B.A. (2014). The Relationship between Effective Governance and the Informal Economy. International Journal of Business and Social Science, 5(9), 51-58.

Aziz, N.; Kefallonitis, E.; & Friedman, B. A. (2014). Turkey as a Destination: A Study of Sensory Brand Associations. Tourism, Culture & Communication. 14(2), 77-89.

Aziz, N. & Friedman, B. A. (2013). The Role of Nonprofits in the Process of Place Branding: A Case Study of Turkish Cultural Centers. Dumlupınar University Journal of Social Sciences, 38, 87-96.

Friedman, B. A. & Roodin, P. (2013). In The Eye of the Beholder: The Relationship between Intern Effectiveness, Satisfaction, and Job Characteristics. The BRC Academy Journal of Education, 3(1), 1-16.

Tribunella, T.; Friedman, B. A., & Cox, P. L. (2013). Balancing Environmental Sustainability with Economic Productivity. The BRC Academy Journal of Business, 3(1), 183-214.

Aziz, N., Friedman, B. A., Bopievac, A., & Keles, I. (2013). Entrepreneurial Motives and Perceived Problems: An Empirical Study of Entrepreneurs in Kyrgyzstan. International Journal of Business, 18(2), 163-176.

Friedman, B. A. & Tribunella, T. (2012). Does the international MBA employment market value awareness of social responsibility and environmental sustainability? International Journal of Business and Social Sciences, 3(24), 12-23.

Friedman, B. A.; Aziz, N.; Keles, I. & Sayfullin, S. (2012). Predictors of Students` Desire to be an Entrepreneur: Kyrgyzstan, Georgia, and the United States. Eurasian Journal of Business and Economics, 5(9), 129-140.

Friedman, B. A. & Aziz, N. (2012). Turkey and the United States: Entrepreneurship Activity, Motives, Aspirations, and Perceptions. International Journal of Business and Social Science, 3(3), 96-107.

Aziz, N.; Kelallontis, E. & Friedman, B. A. (2012). Turkey as a Destination Brand: Perceptions of United States Visitors. American International Journal of Contemporary Research, 2(9), 211-221.

Attia, A; Aziz, N. & Friedman, B. A. (2012). The Impact of Social Networks on Behavioral Change: A Conceptual Framework World Review of Business Research, 2(2) 91-108.

Aziz, N; Friedman, B. A.; & Sayfullin, S. (2012). Motives and Perceived Problems of Students as Aspiring Entrepreneurs: Differences across the Kyrgyzstan, Georgia, and the United States. International Journal of Business and Social Science, 3(13), 102-133.

Friedman, B. A. & Roodin, P. (2012). Determinants of Site Supervisors' Assessment of Student Interns: An Exploratory Analysis. Academy Journal of Education, 2(1), 57-72.

Friedman, B. A. (2011). The Relationship between Governance Effectiveness and Entrepreneurship. International Journal of Humanities and Social Science, 1(17), 221-225.

Cox, P.; Friedman, B. A. & Tribunella, T. (2011). Relationships among Cultural Dimensions, National Gross Domestic Product, and Environmental Sustainability. Journal of Applied Business and Economics, 12(6), 46-56.

Friedman, B. A. & Mandel, R. G. (2012). Motivation Predictors of College Student Performance and Retention. Journal of College Student Retention: Research, Theory & Practice, 13(1), 1-15.

Attia, A. Aziz, N., Friedman, B. A., & Elhusseiny, M. (2011). Commentary: The Impact of Social Networks on the Egypt’s “Revolution 2.0”. Electronic Commerce Research and Applications Journal, 10, 369-374.

Friedman, B. A. & Edwards A. L. (2011). Using Current Events Articles to Facilitate Learning Human Resource Management. Western Journal of Human Resource Management. Winter, 93-100.

Friedman, B. A., Cox, P. L. & Tribunella, T. (2010). Relationships among World Governance Indictors and National per Capital Income Weighted by Environmental Sustainability. Journal of Advances in Business, 1(2), 37-54.

Friedman, B. A. & Tribunella, T. (2010). What MBA Recruiters Want. Journal of Advances in Business, 1(1), 14-28.

Friedman, B. A. & Mandel, R. G. (2010). The prediction of college student academic performance and retention: application of application of expectancy and goal setting theories. Journal of College Student Retention: Research, Theory & Practice. 11(2), 227-246.

Friedman, B. A.; Cox, P. L. & Maher, L. (2009). Best Practices for the Implementation of Goal Setting and Peer Assessment: Curriculum and Research Design. Journal of Applied Business & Economics, 10(4), 34-46.

Friedman, B. A. & Abraham, S.E. (2009). Union Representative Impact on Employee Satisfaction. Working USA: The Journal of Labor and Society, 12(2), 299-311.

Friedman, B. A. (2009). Human Resource Management Role Implications for Corporate Reputation. Corporate Reputation Review. 12(3), 229-244.

Abraham, S. E; Friedman, B. A.; Kahn, R. & Skolnik, R. (2009). Is publication of the Reputation Quotient (RQ) sufficient to move stock prices? Corporate Reputation Review, 11(4), 308-319.

Cox, P. L. & Friedman, B. A. (2009). The Team Boat Exercise: Enhancing Team Communication Mid-semester. Business Communication Quarterly, 72(2), 230-236.

Cox, P. L., Friedman, B. A., & Edwards, A. L. (2009). Enron: The Smartest Guys in the Room-Using the Enron Film to Examine Student Attitudes toward Business Ethics. Journal of Behavioral and Applied Management, 10, 2, 263-290.

Rao, H., Friedman, B.A & Cox, P.L. (2009). The Impact of Ethics Courses on Accounting Majors’ Attitudes towards Business Ethics". Southwestern Business Administration Journal, 9(2), 70-88.

Friedman, B. A.; Cox, P. L.; & Maher, L. (2008). An Expectancy Theory Motivation Approach to Peer Assessment. Journal of Management Education, 32(5), 580-612.

Friedman, B. A., Friedman, M. A.; & Markow, D. (2008). Predictors of Principals’ Satisfaction with Their Schools. Journal of Educational Administration, 46(5), 598-612.

Abraham, S. E.; Friedman, B. A., & Thomas, R. K. (2008). The Relationship among Union Membership, Facets of Satisfaction and Intent to Leave: Further Evidence on the Voice Face of Unions. Employee Responsibilities and Rights Journal, 20(1), 1-11.

Friedman, B. A. (2007). Globalization Implications for Human Resource Roles. Employee Responsibilities and Rights Journal, 19, 157-171.

Friedman, B. A.; Bobrowski, P.; & Markov, D. (2007). Predictors of Parent Satisfaction with Their Children’s School. Journal of Educational Administration, 45(3), 278-288.

Friedman, B.A & Reed, L.J. (2007). Workplace Privacy: Employee Relations and Legal Implications of Monitoring Employee E-Mail Use. Employee Responsibilities and Rights Journal, 19, 75-83.

Friedman, B. A.; Abraham, S. E.; & Thomas, R. K. (2006). “Factors Related to Employees’ Desire to Join and Leave Unions”. Industrial Relations, 45(1), 102-110.

Friedman, B. A.; Bobrowski, P.; & Geraci, J. (2006). Parents’ School Satisfaction: Ethnic Similarities and Differences. Journal of Educational Administration, 44(5), 471-486.

Reed, L. J. & Friedman, B. A. (2005). Employer Recognition of Same Sex Relationships in the United States: Legal and Economic Implications. Employee Responsibilities and Rights Journal, 17(4), 245-260.

Abraham, S. A., Friedman, B. A., & Thomas, R. K. (2005). The Impact of Union Membership on Intent to Leave: Additional Evidence on the Voice Face of Unions Employee Responsibilities and Rights Journal, 17(4), 201-213.

Friedman, B.A. & Yanar Gürce, M. (2019). Relationships among National Tourist Destination Arrivals, Effective Governance, Environmental Performance, and Human Development. International Conference for Strategic and Innovation in Marketing and Tourism (ICSIMAT), July 17, 2019,

Friedman, B.A. (2019). Hospitality, tourism, and events industry competency model: human resource management implications. In Kavoura et al. (eds.), Strategic Innovative Marketing and Tourism, Springer Proceedings in Business and Economics (ICSIMAT), 49-56. Springer Nature Switzerland AG doi.org/10.1007/978-3-030-12453-3_6.

Aziz, N. & Friedman, B.A. (2018). Augmented reality: the moderating role of hedonic and utilitarian motivations on the intention to visit a place. In Kavoura et al. (eds.), Strategic Innovative Marketing and Tourism, Springer Proceedings in Business and Economics, (ICSIMAT), 1065-1073Springer Nature Switzerland AG doi.org/10.1007/978-3-030-12453-3_6.

Friedman, B.A. (2019). The Guest Speaker Management Process. Proceedings of the 13th Annual Business Research Consortium Conference.

Friedman, B.A. (2017). Building Student Critical Thinking, Writing and Presentation Skills: A “Request for Proposal” Experiential Exercise. Eastern Academy of Management conference. May, 2017, Baltimore, Maryland.

Bobrowski, P.; Banerjee, T. & Friedman, B.A (2017). The relationship of national effective governance, leadership diversity, female educational attainment with healthcare outcomes Business Research Consortium Conference, April 22, 2017.

Friedman, B.A. & Tribunella, T. (2017). The Balanced Scorecard: Linking School of Business Strategy, Quality and Impact. Business Research Consortium Conference, April 22, 2017.

Friedman, B.A. & Berberyan, Z. Birds of a Macro Feather: National Governance Effectiveness, Social Responsibility and Environmental Performance. 7th International Conference on Corporate Sustainability and Responsibility. September 15, 2016. Berlin, Germany.

Friedman, B.A. University and Community Collaboration in Management Education: Lessons learned and Insights after a Decade of Experiential Learning. Eastern Academy of Management May, 2016 conference, New Haven, Conn.

Friedman, B.A., Tribunella, T. & Tribunella, H. Building on Cressey: The Psychological Implications of Fraud. Presented at the 2016 Business Research Consortium Conference, April, 2016.

Friedman, B.A., Bonzo, Sarah & Ketcham, G. Got Motivation to Teach Online? Job design Implications. Presented at the 2016 Business Research Conference, April, 2016.

Cizmeli, C. & Friedman, B.A. A Causal Attributional Model of Organizational Authenticity in Corporate Social Responsibility Activities. Eastern Academy of Management conference. May 9, 2015, Philadelphia, Penn.

Friedman, B.A. Latent Employee Turnover and Prevention: When Job Creation Catches Up with Economic Recovery. Business Research Consortium conference, April 18, 2015, St. Bonaventure University, St. Bonaventure, N.Y.

Aziz, N.; Ilhan, H.; Friedman, B.A.; Keleş, I. & Bayyurt, N. (2014). The Impact of Higher Education on Place Branding. 9th Annual Silk Road International Conference, May 23, 2014, Tbilisi, Georgia.

Tribunella, T.; Friedman, B.A. Cizmeli, C.; Tribunella, H. The Psychology of Fraud. Eastern Academy of Management conference, May 7-10, 2014, Newport, Rhode Island.

Rizvi, S. T.; Friedman, B. A. & Azam, R.I. Overall Injustice, Workplace Deviance and Turnover Intention among Educators and Supporters. Business Research Consortium Conference, April 12, 2014, Nazareth College, Rochester, New York.

Cizmeli, C. & Friedman, B. A. National Governance, Gender Gap and Church-State Separation: A Structural Equation Modeling. Business Research Consortium Conference, April 12, 2014, Nazareth College, Rochester, New York.

Taylor, V. & Friedman, B. A., Coolsen, M. Selection applicant question asking and interviewer assessment. Eastern Academy of Management conference, May 11, 2013, Baltimore, Maryland.

Kefallonitis, E. G., Aziz, N., Friedman, B. A. Brand Origin Effects on Airline Brand: The Case of Turkish Airlines. 2nd International Conference on Strategic Innovative Marketing, September 13-17, 2013, Prague, Czech Republic.

Cram, D., Hatunoglu, Z. & Friedman, B. A. Charitable nonprofits organizational performance: human resource management and management accounting practices. Business Research Consortium Conference, April 13, 2013, Canisius College, Buffalo, New York.

Aziz, N., Kefallonitis, E., & Friedman, B. A. The Semiotic Branding of Turkey. Business Research Consortium Conference, April 13, 2013, Canisius College, Buffalo, New York.

Aziz, N. & Friedman. B. A. Behavioral Intentions to Visit a Destination: The Place Branding of Turkey. Business Research Consortium Conference, April 13, 2013, Canisius College, Buffalo, N.Y.

Kefallonitis, E. G., Aziz, N., Friedman, B. A. Airline sensory branding and country of origin, Proceedings of the World Air Transport Research Society 2012 Conference, June 29, 2012, Taiwan.

Taylor, V. F.; Coolsen, M. & Friedman, B. A. What Did You Ask? The Influence of Applicant Questions. Eastern Academy of Management, May 11, 2012, Philadelphia, PA.

Aziz, N. & Friedman, B. A. Entrepreneurial Motives, and Perceived Problems: Differences across the United States, Kyrgyzstan, and Georgia. World Conference on Business, Economics and Management, May 3, 2012, Antalya, Turkey.

Friedman, B. A. The Relationship between Effective Governance and the Informal Economy. Business Research Consortium Conference, April 21, 2012, SUNY Oswego.

Friedman, B. A.; Aziz, N. & Sayfullin, S. Predictors of Students` Desire to be an Entrepreneur: Kyrgyzstan, Georgia, and the United States. Business Research Consortium Conference, April 21, 2012, SUNY Oswego.

Friedman, B. A. & Roodin, P. The Eye of the Beholder: The Relationship between Intern Effectiveness, Satisfaction, and Job Characteristics. Business Research Consortium Conference, April 21, 2012, SUNY Oswego.

Tribunella, T.; Friedman, B. A. & Cox, P. Balancing Global Productivity with Environmental Sustainability. Business Research Consortium Conference, April 21, 2012, SUNY Oswego.

Aziz, N.; Kefallonitis, E. & Friedman, B. A. Turkey as a destination brand: A brand equity study as perceived by USA visitors, non-visitors, and members of Turkish community. Business Research Consortium Conference, April 21, 2012, SUNY Oswego.

Attia, A. Aziz, N. & Friedman, B. A. Social Networks, and Political Change Framework. Third Annual American Business Research Conference, June 6-7, 2011, Adelphi University, Garden City, New York, USA.

Attia, A. Aziz, N., Friedman, B. A., & Elhusseiny, M. The Effect of Social Networks on the Egypt Revolution. Third Annual American Business Research Conference, June 6-7, 2011, Adelphi University, Garden City, New York, USA.

Friedman, B.A. & Roodin, P. A. Site Supervisors’ Assessment of Student Interns. Business Research Consortium, April 16, 2011, SUNY Brockport.

Friedman, B. A.; McGowan, M.; Friedman, M. The Impact of the American with Disabilities Act Amendments Act on Employment Testing of Individuals with Diabetes or Psychological Disorders. Business Research Consortium, April 16, 2011, SUNY Brockport.

Edwards, A.; Clement, A; Staiano, N.; Friedman, B. A. and Khan, R. Effects of Social Networking on Academic Performance of Business and Communications Students at SUNY Oswego. Association of Business Communicators October 21, 2011. Montreal, Quebec.

Cox, P., Friedman, B. A. & Tribunella, T. Relationships among Cultural Dimensions, National Gross Domestic Product, and Environmental Sustainability. National Business and Economics Society conference, March 12, 2011, Curacao, Mexico.

Friedman, B. A. & Tribunella, T. MBA Recruiters: Does the MBA Employment Market Value Awareness of Social and Environmental Responsibility? Academy of Management Meeting, August 7-11, 2010. Chicago, Illinois.

Friedman, B. A., Cox, P. & Tribunella, T. Relationships among World Governance Indicators and National Gross Domestic Product Weighted by Environmental Sustainability. Proceedings of the Business Research Consortium, 2010.

Tribunella, T. & Friedman, B. A. Predicting Labor Productivity and Environmental Sustainability. Business Research Consortium, April 17, 2010, Geneseo, New York.

Friedman, B. A.; Cox, P.L. & Maher, L. (2009). Best Practices for the Implementation of Goal Setting and Peer Assessment: Curriculum and Research Design". Proceedings of the National Business and Economics Society, St. Kitts, West Indies.

Cox, P.L. & Friedman, B. A. (2009). International attitudes towards business ethics: A three country comparative study. Proceedings of the National Business and Economics Society, St. Kitts, West Indies.

Friedman, B. A. & Tribunella, T. What do MBA recruiters want? Business Research Consortium, April 24, 2009, Rochester, New York.

Friedman, B. A. & Tribunella, T. What MBA Recruiters Want. Business Research Consortium of Western New York conference, April 25, 2009, St. John Fisher College, Rochester, New York.

Cox, P. L.: Friedman, B. A. & Spector, C.A. (2008). A Comparison of the Use of Two Different Films to Teach Business Ethics. The Institute of Behavioral and Applied Management Conference, October, Orlando, Florida.

Friedman, B. A., Cox, P. L. & Rao, H. (2007). International Attitudes towards Business Ethics: A Comparative Study and Update. Institute of Behavioral and Applied Management conference, October 4, Reno, Nevada.

Friedman, B. A. (2007). Got Positive Corporate Reputation? Human Resource Management Role Implications. Association on Employment Practices and Principles Conference, October, Ft. Lauderdale, Florida.

Cox, P. L.; Friedman, B. A. & Edwards, A. (2007). Enron: The Smartest Guys in the Room- Using the Enron Film to Examine Student Attitudes toward Business Ethics. Institute of Behavioral and Applied Management conference, October 6, Reno, Nevada.

Friedman, B. A.; Abraham, S. E.; & Thomas, R. K. (2007). The Relationship among Union Membership, Facets of Satisfaction and Intent to Leave: Further Evidence on the Voice Face of Unions. Labor and Employee Relations annual conference, Chicago, January 4-7, 2007.

Finnigan, K. S.; Aguilar, C. R., & Friedman, & B. A. (2007). A Hierarchical Linear Modeling Approach to Teacher Satisfaction: The Influences of Individual and Organizational Factors. American Educational Research Association (AERA) Annual Convention and Exhibition, April 10, Chicago, Illinois.

Friedman, B. A. (2006). Globalization Implications for Human Resource Roles. Association on Employment Practices and Principles (AEPP) 2006 conference, October, New York, New York Outstanding paper award.

Friedman, B. A. & Reed, L. J. (2005). Workplace Privacy: Legal and Employee Relations Implications of Monitoring Employee E-Mail Use. Association on Employment Practices and Principles (AEPP) Conference, October, Baltimore, Maryland.

Friedman, B. A. (2005). Demand More from The Human Resource Function. Association on Employment Practices and Principles (AEPP) Conference, October, Baltimore, Maryland.

Lechner, T.A.; Williams, G.; & Friedman, B. A. (2005). Components of Student Satisfaction with Advising- Why Students are Satisfied or Dissatisfied with Advising. National Academic Advising Association Conference, October 5, Las Vegas, Nevada. (Sponsored session).

Abraham, S.E. & Friedman, B. A. (2004). The Impact of Union Membership on Intent to Leave: Additional Evidence on the Voice Face of Unions. Association on Employment Practices and Principles (AEPP) Conference, October, Ft. Lauderdale, Florida.

Friedman, B. A. & Huonker, J.W. (2004). Bridging the “Know-Do” Gap in Business Education. The Institute of Behavioral and Applied Management Conference. October, Providence, R.I.

Awards and honors

Dr. Friedman earned a United States Fulbright Scholarship, having taught and conducted research in Germany. He also earned the President's Award for Teaching Excellence and the President's Award for Scholarly and Creative Activity. Dr. Friedman advised the SUNY Oswego Society for Human Resource Management student chapter that earned seven superior recognition awards from the professional SHRM organization.