Marketing and Management

At SUNY Oswego, the Department of Marketing and Management prepares students to lead teams, build brands, and solve real-world business challenges. Our programs blend creativity, strategy, and hands-on experience, helping students develop the skills and confidence needed to succeed in today’s fast-paced, people-driven workplace.

Why Marketing and Management at Oswego?

Students in this department don’t just study how businesses work—they help run them. Through real projects, collaborative coursework, experiential learning, and close faculty mentorship, students gain practical experience that translates directly to internships, leadership opportunities, and full-time careers.

Our programs are designed for students who want versatile skills, real experience, and the ability to adapt and thrive in a constantly changing business world.

Marketing

Our Marketing major, Sales minor, and Digital Marketing minor prepare students to understand consumers, build brands, and communicate effectively in today’s digital-first marketplace. Coursework emphasizes strategy, creativity, data, and real-world application across traditional and digital marketing channels.

Students develop skills in market research, branding, content creation, sales strategy, and analytics while building strong communication and problem-solving abilities. Graduates are prepared for careers in marketing, sales, advertising, digital media, and business development across a wide range of industries.

Beyond the classroom, students can get involved in professional development opportunities and student organizations such as the American Marketing Association. Students also gain hands-on experience through events like Sales Triathlon and Mock Interview Palooza, which help build confidence, sharpen skills, and expand professional networks.

Management

Our Business Administration major (including the online option), Human Resource Management major, and Operations Management & Information Systems major, along with minors in Business Analytics and Entrepreneurship, prepare students to lead teams, analyze data, and manage complex organizations. Coursework focuses on decision-making, leadership, operations, and problem-solving in real business settings.

Students build skills in management, analytics, human resources, and operations while gaining hands-on experience through applied projects and collaborative learning. Graduates are prepared for careers in management, human resources, operations, analytics, consulting, and leadership roles across industries.

Beyond the classroom, students can get involved in professional development opportunities and student organizations such as Collegiate Entrepreneurs Organization (CEO), Society for Human Resource Management (SHRM), SCOPE, and Data Club. Students can also showcase ideas and build real-world experience through events like Launch It, the COBE pitch competition.