Photography is a vital tool in storytelling, offering a window into the world of SUNY Oswego. By unifying our style and approach in photography, we aim to foster a distinct visual identity that captures the essence of our campus and community.
Best Practices
- Authenticity: Ensure all scenarios and locations are genuine reflections of SUNY Oswego.
- Emotion Range: Capture a spectrum of emotions, from joy to contemplation, without forcing expressions.
- Composition: Balance horizontal and vertical frames and allow for negative space in designs.
- Classroom Settings: Prioritize natural light or use lighting to simulate a natural environment and encourage authentic engagement in classroom activities, avoiding staged events.
Locations
- Objective: Capture the unique sense of community and environment at SUNY Oswego.
- Focus: Emphasize the diverse settings of the campus, including indoor and outdoor spaces, and highlight activities involving students, faculty, staff and alumni.
- Tips: Aim for wide shots at events to include the full story and finer details. Document the dynamic personalities and interactions within our community.
Portraits
- Objective: Authentically represent the individuals who make up the SUNY Oswego community.
Types: - Environmental Portraits: Capture subjects in natural settings that reflect their identity and role.
- In-Studio Portraits: Focus on the subject in a controlled environment, emphasizing their personal story.
- Tips: Ensure genuine expressions and natural poses. Portraits should feel spontaneous and uncontrived.
Moments
- Objective: Document candid moments of life at SUNY Oswego.
- Focus: Capture genuine emotions, achievements and daily activities of our community.
- Tips: Utilize candid and overhead shots to showcase diversity and real-life scenarios. When possible, avoid posed or staged appearances.
Misuses to Avoid
- Avoid tilting the camera or using unrecognizable props.
- Steer clear of overly complex backdrops or unnecessary color effects.
- Do not use artificial or contrived poses.
- Ensure sufficient contrast between subjects and backgrounds.