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Dierto Matanda Moke

Assistant Professor, Marketing

Contact Information

109 Rich Hall
315.312.4558
[email protected]

Courses Taught:

Fall 2025
MKT 250 - Marketing Principles
MKT 260 - Professional Selling

I hold a Ph.D. in Business Administration (Marketing) from Kennesaw State University (Georgia), an MBA from Georgia Southwestern State University, and a Bachelor's degree in Quantitative Economics from the University of Kinshasa.

My research focuses on how digital tools, AI, and the post-pandemic “new normal” are transforming marketing strategy, sales force effectiveness, and leadership in today's global marketplace.

Marketing Strategy, Marketing Research, International/Global Marketing, Consumer Behavior, Sales Management, Accounting, Business Organization, Management Science, Micro & macroeconomics, Brand/Product Management, Digital/Social Media Marketing, Marketing Analytics, Retail Management, Professional Selling, Business strategy.

Born in the Democratic Republic of Congo, my journey spans continents, boardrooms, and classrooms. I’ve led market expansions and brand strategies for global companies like DHL Express, British American Tobacco, Heineken, Airtel, and Tigo, serving as Managing Director, Regional Manager, and Marketing Head. From supply chains to P&L turnarounds, I’ve worked where business theory meets real-world execution. 
Beyond the spreadsheets and strategies, I believe business is about people, their value, voice, and vision. Whether in the classroom or the boardroom, I empower thinkers to activate business principles with clarity, creativity, and character. In my classes, you won’t just learn frameworks, you’ll build muscle. You’ll think like a strategist, act like a leader, and present like a storyteller, always trying theory to real-world challenges.

When I’m not teaching or researching, I’m fully living. I’m a proud father of seven, a guitarist, and an avid fan of wrestling, judo, soccer, MMA, and boxing. I believe balance fuels brilliance. So whether it’s on the mat, the field, or in a jam session, I bring the same energy and discipline that I bring to the classroom. I’m also deeply engaged in community service, because business should always uplift people.