Public Relations Online
Bachelor of ArtsPrepare for success in corporate, government, agency, or nonprofit public relations with SUNY Oswego's flexible online program. Learn from award-winning faculty and build expertise in persuasive writing, research, and campaign development. This program also offers electives in social media, crisis management, and more—ensuring you're ready for the dynamic field of public relations
Quick Facts
Overview
Earning your bachelor's degree through SUNY Oswego's online public relations program connects you with a legacy of alumni who excel across the private and public sectors. Collaborate with award-winning faculty to gain in-depth knowledge of public relations principles, persuasive writing, ethics, and research. Build a strong foundation in campaign development, execution, and evaluation, with opportunities to enhance your skills in electives like social media strategy and crisis communication. Designed for both first-year and transfer students, this program offers the flexibility to balance your education with personal and professional commitments.
Curriculum
Bachelor of Arts
Earn Your Degree Your Way
Oswego's online programs offer a flexible option for both first-year and transfer students. Benefit from completing coursework at home while having access to industry-leading professors. Earn a degree from a highly respected institution at an affordable SUNY price point
Outcomes
- Apply critical research methods for solving public relations problems
- Demonstrate an ability to plan, strategize and implement public relations writing skills in a variety of public relations materials and channels including print, broadcasting, digital and social media
- Demonstrate an understanding of the process of public relations program development and implementation
- Demonstrate an understanding of the nature and role of public relations, the history and development of the field, ethics and legal consideration, theories and principles underlying public relations practices and the societal forces affecting the profession and its practice
- Apply graphic design skills for developing creative online and offline public relations program materials.
Career Opportunities
- Account management
- Media
- Public affairs
- Business and industry
- Non-profit organizations
- Politics
- Social media
- Cause of product marketing
Program Resources
Dedicated Support Every Step of the Way!
Academic Planning Coordinators (APCs) specialize in helping online students meet degree requirements. Whether you're a first-year or transfer student, APCs provide personalized guidance to streamline your academic journey. They'll connect you with resources and ensure a successful online learning experience at SUNY Oswego.
New Digital Marketing Minor
Expand your career potential with our new Digital Marketing minor. Build skills in strategy, promotion and consumer insights to complement any major.