Vice President for University Advancement Mary Canale has more than 25 years of comprehensive advancement experience at SUNY Oswego, with demonstrated success in managing all areas of development, stewardship and alumni engagement in support of the college’s mission. A 1981 alumna of SUNY Oswego, she joined the development team in 1996 in a part-time position as coordinator of the annual Oswego State Fall Classic fundraiser. She later became assistant director of development and, in 2002, instituted the major gifts program before becoming associate vice president for development.
Canale has been integral to the success of both of the college’s comprehensive fundraising campaigns as well as the Path Forward, Possibility and Marano Scholars programs. Appointed Vice President for Development and Alumni Engagement and Executive Director of the Oswego College Foundation in 2016, Canale serves as the college’s principal fundraiser and has helped to achieve unprecedented growth in the school’s endowment, which consistently shows stronger returns than peers. She is a member of the Association of Fundraising Professionals and the Council for Advancement and Support of Education.