Oswego’s website is one of the most visible expressions of the University’s brand. To ensure accuracy, accessibility, and consistency across all pages, the Office of Marketing and Communications provides primary oversight.
MarCom is continuously applying a marketing-led web content model across academic and administrative areas to improve clarity, consistency, and overall site effectiveness.
Website Updates
If your office does not have an editor or your request involves more than basic edits — you may submit a request through the Website Updates Form. Our team will review your submission and follow up.
Priorities
We prioritize updates that support student recruitment, admissions, and the University’s overall image and reputation. Requests are also reviewed for alignment with the marketing-led web content model (structure, navigation, content clarity, and accessibility) to ensure what we publish stays consistent and sustainable over time.
Lead Time (after acknowledgement)
Minor edits (text/photo swaps): ~3–5 business days
Moderate changes (new pages, layout adjustments): ~3 weeks
Major updates or new sites: 9–14 weeks
Website Management
While Marketing and Communications provides strategic oversight and manages major updates, those with a presence on oswego.edu may designate an editor for routine maintenance, such as small text edits or uploading documents. Editor access is limited and requires training to ensure updates align with University standards.
Drupal Training
Drupal (our content management system) is designed to be straightforward, but editing access is limited to designated roles to support our web governance standards. Any editor access must be approved in advance, and approved editors are required to attend a training session before publishing or updating content.
- Introductory Session: Basics of logging in, editing pages, uploading media, and accessibility fundamentals.
Component Session: Advanced layouts, hero images, and featured content components.
Accessibility Session: Best practices for making content inclusive (headings, alt text, captions, links).
Content Development Session: Aligning site content with departmental goals and audience needs.