Constantly evolving, communication as a discipline is shaped by the dynamic interplay of technology and business trends. A master’s in Strategic Communication will equip you with the skills and knowledge to navigate the complexities of modern communication landscapes. This program will prepare you to become an advanced communication professional, ready to influence, solve and strategize in various sectors. Explore some of the diverse career paths that SUNY Oswego’s master’s in Strategic Communication will prepare you for:
Digital marketing specialist
Whether working for an agency or in-house, these professionals use digital platforms to craft and execute strategic messaging campaigns that captivate target audiences.
Communications and public relations manager
Specialists in this field manage an organization’s public image through strategic messaging and media relations, prepared with valuable skills in managing an organization's public image.
Content developers
This role involves creating engaging content for websites, blogs and social media to inform and entertain audiences.
Multimedia specialist
Professionals create multimedia content in this role, including videos, audio, and graphics, to convey messages effectively across various channels.
Social media manager
Whether employed by a company or agency, these specialists utilize various digital platforms to craft and implement strategic social media campaigns that engage and resonate with specific target demographics.
Oswego’s Strategic Communication program offers a flexible curriculum, allowing you to customize your coursework according to your interests and career aspirations. With a wide range of courses available, you can consult an academic advisor to create a personalized educational experience that aligns with your goals.
After completing this program, you will be adept at crafting messages that facilitate change, influence others, and address complex issues. This program is a gateway to many career opportunities and a tool for developing the skills necessary to lead and influence various industries. Learn more about the Strategic Communication program offered on campus, as well as 100% online.